Enterprise 2.0 in Business


Most Organisations use web as a platform today and they think Enterprise 2.0 is critical or important to achieve business goals and objectives, but few organisations have clear understanding of Enterprise 2.0. Some time back people were buzzing about “What Enterprise 2.0 is?” but now they ask “How we can adopt Enterprise 2.0 in our business?” and “How did you use it in your business case”.

According to AIIM non-profit research firm, in a survey where 789 individuals have been involved more than 50% of knowledge workers consider Enterprise 2.0 to be “important” or “very important” to their business goals and success. Only 17% admitted that they have no idea what it is, compared to 40% at the start of 2008. Other findings of the report, which compares personal use and business use of social media sites such as YouTube, Facebook, LinkedIn and Twitter, include:

  • LinkedIn is twice as popular as FaceBook for business networking, and 68% think that professional networking on the web is vital to career progression.
  • 27% of people aged 18-30 consider Twitter is an important rapid-feedback tool for business. Only 7% of those over 45 agree.
  • 71% of respondents agree that it is easier to locate “knowledge” on the web than to find it within their internal systems.

More on AIIM research articles how businesses use Enterprise 2.0 can be found from AIIM web site.

A conference for Enterprise 2.0 community has been held in June 2009 in Boston and there they have ran so many activities such as workshops, discussions(online, live), key notes, conference sessions and etc;  to find out the emerge of Enterprise 2.0 in businesses today. Dion Hinchliffe offered a three-hour workshop and he said dozens of of software makers presented competing and collaborative products that are viable tools for bringing social computing within the enterprise. Some of the Enterprise 2.0 exhibitors who participated in this year expo can be found this video

More details on this conference can be accessed from the following link http://www.e2conf.com/

According to Hinchcliffe other patterns emerg from enterprise 2.0 implementations include the need for:

  • Community management, both in terms of technologies to track usage and behavior and community managers to use them
  • Social media guidelines for workers, with respect to the type of content posted and best practices for blogs, wikis or group pages
  • Change management methodologies
  • Driving adoption of E2.0 by commitment at the executive levels of an organization, especially CXOs, CIOs and CTOs
  • Governance of E2.0 communities, like “How do you remove a post or link? Or make one? Which tags should you never use?”
  • Measurement of outcomes, including ROI and social media metrics for usage and
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4 Responses so far »

  1. 1

    Hi Nadisha,
    I think within the next two years most of those Organisations that don’t know what Enterprise 2.0 is will be knocking on your door to tell them!
    It certainly is a growth market with lots of opportunites out there.
    ~ Paul.

    • 2

      nadishasigera said,

      Ya I agree with your point and just now I did a research and posted an article on my blog about the future of Enterpise2.0. The findings and the predictions of Enterprise2.0 is really amazing. Thanks for the post.

  2. 3

    petewild said,

    Interesting that such a high percentage find it easier to find content on google than in their internal systems
    It has in the past been a comment about QUT search, but not as much recently with the new Funnelback software

    • 4

      nadishasigera said,

      Even I agree it is easier to find knowledge in the web than the internal systems because then we can access a vast area compared to the internal access area.
      Whats your opinion?


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